The Hello Kitty app allowed any of E.S. Originals to keep track of the Hello Kitty sales throughout the world. We built a system that tracked all of the back-end database transactions and display them quickly and easily on an iPad device. We worked closely with the entire Hello Kitty team in order to ensure the apps we created provided them with the ability to track their sales worldwide. Whether someone is in a store in New York City, Los Angeles, Paris or Rome the functionality will be the same. When creating their smartphone and tablet strategy we paid careful attention to the way the company had been viewing and entering their tracking information in the past. Our job was to take an existing application but update it and make it available for the iPad.