AGCO’s Advanced Technology Solutions department supports all AGCO brands and incorporates all the function control and precision farming technologies developed, manufactured, distributed and supported by AGCO Corporation and its subsidiaries worldwide. Our role when working with Fuse Technologies was to support their entire product line of farm enterprise equipment. Bringing these technologies together into one group means a number of centers of excellence can share expertise to provide further synergies for the benefit of farmers and agronomy providers alike. AGCO’s current and future products give our customers greater visibility and connectivity across their operations. The result is more efficiency, less input costs and greater profitability. Prior to starting the software development process for AGCO’s Fuse product line, our designers and software engineers spent a great deal of time studying what their products did. We felt it was important for us to have a rock solid understanding of their target market, retailers and other channel partners.