ABS is affordable luxury that caters to the contemporary woman’s never-ending craving for fashion – to wear the latest trends and look fabulous. Whether at work or play, with the same material quality and attention to detail found in designer collections. They are one of the many sensational brands owned by E.S. Originals. The females on our design team were all familiar with the ABS product line. Many of them had multiple pairs of their sandals, wedges and heels. This personal experience with ABS products greatly assisted our ability to create an extremely functional mobile application strategy. It was important for us to understand their channels of distribution. It was critical for us to replicate their existing inventory system, add new features and deliver to the E.S. Originals team in a timely fashion.